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Nielsen Media Wins Australian Radio Contract
Nielsen Media Research has recently been awarded a three-year contract to measure radio audiences in Australia.
The contract, which takes effect in January 2004, was awarded after a competitive tender process by Commercial Radio Australia, an industry group representing the nation's radio broadcasters. Terms were not disclosed. Nielsen Media Research has been measuring radio audiences in Australia for the last 30 years.
'This decision confirms the industry's continued confidence in our radio ratings as the most reliable system for measuring radio audiences in Australia,' said Robert L. McCann, chairman and chief executive officer of Nielsen's international division. 'We are committed to providing the world's highest standard of radio audience research, and keeping pace with new advances in the field.'
'The next three years will be vital growth years for the radio industry, supported by Nielsen Media Research's continued commitment to quality assurance and researching new technologies to enhance audience measurement,' added Peter Cornelius, managing director of Nielsen Media Research in Australia. 'We will continue to introduce data, software and education enhancements to assist radio and agency users with the highest quality research tools available.'
Nielsen Media Research now provides radio audience measurement (RAM) services in 12 markets across the Americas, Europe, Africa and Asia Pacific. Looking to the future, Nielsen Media Research is exploring the use of electronic devices to measure radio audiences and listening behaviour. Worn by panel members, these devices determine which radio station is tuned in by using sophisticated audio-matching techniques.
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