Brandwatch Launches Global Customer Success Division

In the UK, social media intelligence specialist Brandwatch has launched a division called the Global Customer Success group, and appointed Pat Phelan as EVP heading it up.

The Brighton-based firm, which was launched in 2007 and has additional offices in New York, San Francisco, Berlin, Paris and Singapore, archives millions of social media conversations each day and provides users with the tools to analyse them.

The new division will focus on placing its customers at the heart of the business. Phelan (pictured) joins with more than fifteen years in technology client success roles at Vurv, Taleo, and latterly Bazaarvoice, where he worked for the past six years, recently as VP, Customer Success EMEA. In his new role he will manage a global team across Brandwatch offices in the UK, France, Germany, APAC and the US. The various teams within this group include onboarding, account management, professional services and research services.

Phelan says the new division is 'a unique opportunity to build a global organisation that is obsessively focused on ensuring our customers are getting the best out of their Brandwatch relationship, and help them truly embrace the wealth of insight that social media data offers'.

Web site: www.brandwatch.com .