Former Redshift Execs Launch Sapio Research in London

Redshift Research founders Jane Hales and Guy Washer have partnered with former colleagues Jessica Bunce and Andrew White, to set up a new London-based agency called Sapio Research.

Sapio will offer a range of traditional qual and quant data collection services, while also working with partners in areas such as digital strategy, content creation, brand purpose and behavioural change. Set up on 'social enterprise' values, the firm will donate ten per cent of its profits to charitable causes.

Most recently, Hales was a director at Next 15-owned Morar Consulting, following its merger with Redshift; while Washer had left Redshift to launch his own consultancy, Opinionography. Bunce and White both previously served as Insight Manager at Redshift, and all four are now shareholders in the new business, where they serve as Managing Partners.

Commenting on the launch, Hales said: 'We've always enjoyed working as a team together and in Jess, Andrew, Guy and I, I think we have an excellent combination of creativity, experience, ability and tech know-how. I'm very excited about our next chapter together'.

Web site: www.sapioresearch.com .