Kantar Public to Launch Behaviour Change Academy

Newly announced Kantar Public is to open a Behaviour Change Academy in Sydney early next year, and in Amsterdam in the spring. The new venture will be led by long-time TNS exec Kathy O'Donoghue.

Kantar Public brings together a global team of experts in all aspects of behaviour change programmes. Via the academy, execs from Australia, the UK and the Netherlands will offer clients from the public and commercial sectors short residential courses to explore current best practice in citizen behaviour change programmes from around the world, along with new behavioural tools, designed to support clients decision-making in the space.

Commenting on the launch of the academy, O'Donoghue (pictured) says the Academy will harness 'a wealth of experience in delivering behaviour change programmes around the world', adding: 'We will exemplify and share best practice and new thinking to deliver the best work for our clients'.

Web site: www.kantar.com .