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TNS Panels Renamed
Global agency TNS has renamed its consumer panels division 'TNS Worldpanel', with immediate effect.
The name is designed to encompass TNS's existing portfolio of consumer panels globally including its business partnerships in Europanel, Latinpanel and Asiapanel.
Judith Passingham, Managing Director of TNS Worldpanel, said: 'Our multinational clients are increasingly seeking preferred global partners to provide consistent and accurate measurement, analysis and insight into consumer markets worldwide. TNS Worldpanel brings together our global offering and reflects the breadth and quality of our capabilities. We already run continuous consumer panels in more countries that any other company in the world and are continuously seeking to enhance our global leadership in consumer panel research.'
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