Dutch Analyst Rednun Acquired by Belgium's NGDATA

Gent-based customer experience management specialist NGDATA has acquired Amsterdam's Rednun, which automates the creation of personalized video to optimize customer engagement.

NGDATA's customer experience operating system, Lily Enterprise, captures data from multiple channels and will now promise 'a comprehensive solution' for creating good customer experiences, based on continuous, real-time actionable insights. The company closed a $10.2m Series B round of venture funding just under a year ago.

Chairman of the Board Michel Akkermans (pictured) says the strategic acquisition enables his firm 'to deliver a full end-to-end solution that leverages insight-driven processes to deliver optimal customer experiences'. CEO Luc Burgelman adds: 'By combining our Lily Enterprise solution with Rednun's smart video technology, we will revolutionize how companies embrace digital transformation and improve marketing effectiveness'.

Rednun's Owner and MD Ruud Schuijt says the new parent's success over the past few years is impressive, and comments: 'I'm excited to add our smart video technology to the data-driven capabilities within Lily Enterprise and expand it on a global scale'.

NGDATA has offices in the United States, Europe and in Asia-Pacific - it opened an office in Singapore in June, bringing in Frank Weyns to lead it as joined as Head of APAC Operations.

Web sites: www.ngdata.com and www.rednun.nl .