itracks Rolls Out GO, Adds VideoVault Analysis

Canadian qualitative software provider itracks has officially launched its GO platform, a central source for a number of its existing products, as well as VideoVault, an analysis and reporting system for MR video and audio data.

Developed over the past four years, GO hosts itracks' existing Chat, VideoChat, Board, IDI, iMarkIt and Communities tools, integrated into one location. It is also home to the newly launched VideoVault, through which multimedia files from traditional and online focus groups and interviews can be uploaded, and then tagged and exported as highlight reels.

CEO Dan Weber (pictured) comments: 'itracks GO was developed based on client requests for a system that efficiently provides in-depth insights for researchers, observers and participants. Researchers can log in once and access all of their qualitative technologies and projects in one place'.

Web site: www.itracks.com .