Tailsweep and Nepa Launch Blogger Panel

Stockholm-based brand tracking researcher Nepa has partnered with social media channel Tailsweep to launch the 'Bloggpanelen', which will aim to uncover readers' opinions about blogs.

Tailsweep offers access to a media channel of blogs and social media sites with 4.5 million unique blog visitors a week, 7.4 million followers on Instagram, and 2.5 million fans on Facebook. Through the Bloggpanelen, users will be able to participate in studies and give their opinion on blogs, brands, advertisers and content providers.

Olle Råghall, Nepa's Head of Commercial Services, Media says the panel will result in a better experience for both readers and bloggers, while helping advertisers gain more insights into what readers actually want. Tailsweep CEO Öjje Holt adds: 'Bloggpanelen is a tool that makes us more relevant to all parties and it will raise the overall quality of the market. It will deliver better data, more insights and a more reality-based monitoring of campaigns for blog media formats'.

Web sites: www.tailsweep.se and www.nepaglobal.com .