Kantar Worldpanel Launches Ivory Coast Consumer Panel

Shopper behaviour division Kantar Worldpanel has launched a consumer panel in the Ivory Coast - its fifth African panel after launches in Nigeria, Kenya, Ghana and Egypt.

The Ivory Coast has 24 million inhabitants, and the new panel comprises 1,500 urban households whose FMCG purchasing habits are tracked on a continuous basis. Operating via partnership with Kantar TNS (TNS RMS), the first datasets will be available next month. Josep Montserrat, Global CEO Kantar Worldpanel, says the launch of the panel forms part of the firm's ongoing strategy to increase its presence in Africa.

Adeola Tejumola, CEO Kantar TNS WECA, adds: 'Africa is growing fast and this collaboration with Kantar Worldpanel will allow FMCG brands to better understand African shoppers. Consistent sampling, more precise data collection and innovative tools for analysis will allow us to measure exactly what people are buying and why, while the international perspective that Kantar Worldpanel brings will be invaluable as brands seek new growth opportunities'.

Web sites: www.kantarworldpanel.com and www.tnsglobal.com .