Qualtrics Adds Affectiva Emotion Measures

Survey tech firm Qualtrics has teamed up with emotion measurement specialist Affectiva, adding its emotion recognition technology to the Qualtrics Insight Platform, which combines customer experience management, employee engagement and market research.

Combining the technologies will provide an offering for market research and media testing that senses and analyses facial expressions and emotions and provides insights into consumers' unfiltered emotions.

Shane Evans (pictured), Qualtrics' Head of Partnerships and Alliances, comments: 'Emotions drive consumer behaviour and help predict key success factors in advertising such as brand recall, purchase intent and virility. We are delighted to integrate Affectiva's patented emotion recognition technology in the Qualtrics Insight Platform to give our clients actionable data about the performance of their ads'.

Web sites: www.affectiva.com and www.qualtrics.com .