Ciceron and Equals3 in AI Partnership

In the US, digital agency Ciceron has partnered with cognitive intelligence specialist Equals3 to add artificial intelligence to its offering.

Equals3 recently launched a research, segmentation and planning platform known as 'Lucy', which taps IBM's Watson to analyze high volumes of data, understand complex questions posed in natural language and propose evidence-based answers, learning as it goes. According to the firm, Lucy digs through 'mountains' of unstructured content; combines manual research and automated tools to develop segments; and analyzes social media and research data to find the right channel for message delivery.

Through the partnership with insight-based strategic consultancy Ciceron, marketers can use both first and third party data for customer journey mapping, media mix modeling and channel planning. Ciceron co-founder and CEO Andrew Eklund (pictured) comments: 'We've long awaited a solution like Lucy to come into market. The data glut in marketing is almost unbearable without a powerful intelligence partner. You can't make data-enriched decisions based on data you can't find or can't correlate, and Lucy provides us with the horsepower we need to access the right data to inform the right decisions for our clients'.

Web sites: www.ciceron.com and www.equals3.ai .