London-based MM-Eye Acquired by hps group

In the UK, full-service marcoms provider the hps group has acquired Covent Garden-based brand, communications and new product development research specialist MM-Eye, from its former owner MM-Eye International Ag in Germany. Terms of the deal have not been disclosed.

The hps group comprises video content and motion graphics producers Breakfast of Champions; PR sponsorship and events agency hps jardine; field marketing and retail promotions specialist hps retail7; and digital development business hps india.

The deal gives hps qual and quant market research, marcoms effectiveness, and brand health-tracking in-house. hps MM-Eye's eighteen staff bring the group's headcount to 242, and increase its turnover to £27m.

Damien Field (pictured), MD of hps MM-Eye, comments: 'We're very excited about this new chapter for MM-Eye. We'll continue to deliver robust and innovative research solutions for our existing clients. Most excitingly, being part of a leading marketing services group will open up new opportunities for us, both in terms of what we offer to our clients but also in terms of what we can contribute to the hps group'.

Web sites: www.hpsgroup.co.uk and www.mm-eye.com .