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Prosper and Fung Launch Amazon Intelligence Service
In the US, Prosper Insights & Analytics has extended a partnership with international think tank Fung Global Retail & Technology to launch a co-branded Amazon Shopper Intelligence service, highlighting and explaining the online giant's 'encroachment' into different retail sectors.
The partners says the service will combine Prosper's insights 'missing from most retailers' loyalty data', measuring and explaining Amazon's march into different areas, with special analysis by Fung helping retailers and investors understand the threat it poses.
Sources include more than ten years of data on Amazon and Amazon Prime shoppers, and those of leading retailers; the Prosper Shopper Preference Share, looking at growth in eleven different merchandise categories; retail positioning maps; Net Promoter Scores; and key demographics. Data will be updated every month, new analysis added weekly, and alerts are available when new data is added.
Fung MD Deborah Weinswig comments: 'Amazon has remade the retail industry - but it's not without its challengers, too.I'm excited to work with Prosper to understand how the retail landscape will continue to evolve in reaction to Amazon's innovation and growth'.
Web sites are at www.prosperfung.com , www.fungglobalretailtech.com and www.prosperdiscovery.com .
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