Meltwater Adds Analysis of Print and Broadcast News

Media intelligence provider Meltwater has partnered with Jordan-based monitoring specialist Media Observer to add print and broadcast news analysis to its existing services.

Meltwater's platform taps into billions of online conversations, providing analysis to help clients manage their brands. Through the partnership with Media Observer, its clients will now have access to information published in more than 80 daily publications across the GCC, Levant and North Africa, in addition to Pan Arab publications. Apart from newspapers, the Meltwater dashboard will also cover periodicals (weekly, monthly and quarterly magazines), corporate newsletters, community publications, government publications and gazettes; and broadcast media analysis will be available from January onwards.

Zubair Timol (pictured), Meltwater's Partner & Area Director for India, Middle East & Africa, comments: 'Today's messaging campaigns are data driven and social, but we cannot ignore the importance of information disseminated by print and broadcast media. Our platform will enable organizations to analyse up to five years of print data, using different keywords. This will help companies identify marketing and consumer trends and conduct better competitor analysis'.

Web sites: www.meltwater.com and www.mediaobserver-me.com .