Glassbox Launches Digital Experience Analytics Tool

London-based Glassbox Digital has launched a solution linking customers' experience of their digital properties to business outcomes. Glassbox DEPA allows users to view individual sessions as customers do, monitor performance KPIs and see how they are affecting business.

The company was founded in Israel in 2010 as Clarisite and still has offices in Tel-Aviv, but has moved its headquarters to London, with additional locations now in New York City and Sao Paulo.

DEPA (Digital Experience Performance Analytics) promises 'a unified view of channel-performance KPIs and digital business metrics'. Glassbox says slow downloads, for example, impact customer satisfaction, harm search engine rankings and lose sales. The solution uses big data, behavioural analytics, session replay, free-text search and application monitoring capabilities, helping to show 'not only what online and mobile Customers are doing but also why they are doing it'.

The firm says recent research suggests that '47% of customers expect a webpage to load within two seconds, and 40% will abandon if it takes more than three seconds to appear'. Co-founder and CTO Yaron Gueta (pictured) comments: 'Clearly, just a few seconds can have a huge impact on so many aspects of the business including customer acquisition, conversion rates, retention, advocacy and customer satisfaction... Glassbox DEPA will not only raise the alarm if an issue occurs, but is also an invaluable tool to accurately test and optimise new campaigns, content, online workflows and microsites before going live'.

Web site: www.glassboxdigital.com .