New Managing Director for Nepa UK

In the UK, Voice of the Customer (VoC) specialist Nepa has promoted Lindsay Parry (nee Cowan) to the role of Managing Director. She replaces Johnny Caldwell, who left following Nepa AB's recent acquisition of the outstanding 9.9 percent of Nepa UK Ltd.

Nepa AB, which integrates behavioural data with feedback from online panels through a platform called ActionHub, operates from headquarters in Sweden, as well as from offices in China, Denmark, Finland, Germany, India, Singapore and the UK. Last month, it acquired the remainder of Nepa UK in response to increasing demand for its products in the region. As part of the deal, the firm confirmed it had parted company with Caldwell, who joined in 2012 after eight years at Research Now.

Parry (pictured) joined Nepa UK in January as Head of Retail Strategy and Shopper Insight, after more than twenty years in roles including Chief Knowledge Officer at Planet Retail, Head of Retail and Shopper at Ipsos, Global Head of Shopper Insights at TNS/Research International, and Group Account Director for Tesco at dunnhumby. Hans Skruvfors, MD Europe and Asia at Nepa AB, comments: 'Lindsay's extensive network after having worked more than 20 years in the industry, mainly in the consumer goods and retail, combined with her innovative approach and constant quest for growth, are qualities that we value highly'.

Web site: www.nepa.com .