Fuguitt is New Foursquare Customer Insights Head

New York-based location-based app and data marketing specialist Foursquare has hired Gayle Fuguitt - former President and CEO of the Advertising Research Foundation (ARF) - for the newly created role of Chief of Customer Insights and Innovation.

Foursquare's location intelligence technology helps brands to locate, message and measure their own consumers. More than 50 million people use its City Guide and Swarm apps each month, and its ad tools enable marketers to target audiences, while measuring footfall at specific locations. Fuguitt (pictured) joins after three years as CEO ARF, and previously served as VP, Global Consumer Insights at General Mills. She worked at the consumer giant for more than 32 years, eventually leading a team of 21 directors and overseeing a budget of $150m to deliver global data analytics, innovation, brand building, and trend insight analysis.

In her new role, Fuguitt will liaise with the firm's ad clients and internal marketing, sales and engineering teams, while focusing on developing new mobile-location intelligence research and tools. She reports to President Steven Rosenblatt.

Web site: www.foursquare.com .