Comcast Promotes Brassel for Enterprise BI Role

US cable TV and Internet service provider Comcast has expanded Ed Brassel's role to include leading business intelligence (BI) and analytics efforts at Comcast Cable, and delivering BI across NBCUniversal's TV, film and theme park properties.

The group comprises two businesses: Comcast Cable which provides high-speed Internet to residential customers and businesses; and NBCUniversal which operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, TV production operations, TV station groups, Universal Pictures and Universal Parks and Resorts. Brassel (pictured) joined in 2013 as SVP of Business Intelligence of Comcast Cable, which trades under the XFINITY brand. He was previously SVP, Marketing and Business Analytics at DirectTV, managing all aspects of subscriber analytics and audience measurement. Earlier in his career, he held various marketing and analytics positions with Brierly+Partners, Omnicom, H.J. Heinz and R.J. Reynolds Tobacco.

In his newly expanded role as EVP of Enterprise BI, Brassel reports to Steve Burke, CEO of NBCUniversal, and Comcast Cable CEO Neil Smith. 'Ed has built a world-class team that is reimagining how we think about data and how we can use it to help build more customer-centric products and services' says Smith. 'His deep analytical background, understanding of consumer dynamics and his holistic approach make him the right leader to assume this new role'.

Web site: www.comcastcorporation.com .