Evalueserve Launches Pharmafusion Insight Platform

Research and analytics outsourcing firm Evalueserve has launched an insight delivery platform called Pharmafusion, to support brand and pipeline strategies for the pharmaceutical and related industries.

The firm offers a range of research, analytics, and data management services through a combination of human expertise and software that simplifies key tasks. Its new Pharmafusion tool provides access to insights into a variety of pharma markets and disease areas, and comprises four modules: therapy area insights; HEOR and epidemiology; social media monitoring; and pharmaco strategy insights. Each has been developed to support drug pipeline and brand strategy development and execution in different ways, delivering insights to define competition, identify unmet needs, demonstrate product value, and help understand brand performance in industry context.

Sheetal Ranganathan (pictured), Global Operations Head of Life Sciences and Healthcare, comments: 'Pharmafusion delivers contextualized answers to business questions, with supporting data presented in professionally visualized graphics that are easy to integrate into reports and presentations. This will save considerable time for overburdened strategists and decision makers at pharmaceutical companies'.

Web site: www.evalueserve.com .