zeotap Secures Expansion Investment

Berlin-based mobile user data specialist zeotap has raised EUR 12m in a Series B round of funding, which it will use to expand its engineering and data science teams in Bangalore, and recruit new data onboarding, data monetizing, and marketing staff in Berlin, New York, Madrid and Milan.

Launched in 2014 by a team who previously worked at Vodafone, IBM and mobile ad tech firm Fyber, zeotap has developed a platform to help telecom operators draw out mobile customer data, for use in ad targeting. The firm is based in Germany, with additional operations in India and the US.

The new funding round was led by New Science Ventures (NSV) and HERE, with participation from existing investors Capnamic Ventures and Iris Capital (backed by Publicis and Orange Telecom), along with several business angels including Mark Grether, co-founder and former COO of WPP data firm Xaxis. This investment adds to the $6.4m in Series A funding which closed in 2015, and brings the total raised to date to more than $20m.

Daniel Heer (pictured), co-founder and CEO of zeotap, comments: 'We are happy we could show that we set the right priorities with our privacy-centric platform-based approach. We work hard every day to make a world with data-driven decision making as simple and safe as possible, and it is a very rewarding journey'.

Web site: www.zeotap.com .