Raft of Senior Moves for MediaMath

Data-driven marketing firm MediaMath has revamped its senior management, in preparation for a new phase of expansion. These include a new President, Global Heads of Sales and Key Accounts, and C-Suite positions for Technology, Product and Strategy.

According to www.businessinsider.com , Michael Lamb will move from President of Commercial to the President's role, while current President of Technology Ari Buchalter becomes Chief Advisor. Cofounders Erich Wasserman, currently Chief Revenue Officer, and Greg Williams, SVP of Open Partnerships, will work on key accounts together, the former as Global Head of Key Accounts.

Will Schobeiri, SVP of Technology, becomes CTO; Dan Rosenberg, SVP of Business and Corporate Development, CSO; and Jacob Ross, General Manager of Audience, is promoted to CPO (Product).

Bob Scarperi, SVP of Commercial Strategy, moves into the role of Global Head of Sales and Accounts; while Jenna Griffith, SVP of Revenue Operations, is promoted to SVP of Professional Services.

CEO Joe Zawadzki told Business Insider the highly-funded firm was moving into a new phase building 'a kind of 'triumvirate model', where MediaMath works with both a marketer and their agency on the same campaigns at the same time' - it already does so with MediaCom and Coca-Cola.

MediaMath, which says it is 'profitable with double digit revenue growth', opened a proprietary data business called Helix a year ago, and has a range of international offices including Madrid, Singapore, Tokyo, Paris and Sydney.

The firm houses its New York staff in 4 World Trade Center (pictured), and is online at www.mediamath.com .