Pulsar and FACE Merge Following Cello Investment

Cello has made a 'significant investment' in its audience intelligence division Pulsar, and merged it with its qual specialist agency FACE. Further details about the investment have not been disclosed.

Initially launched in 2013 under the name Pulsar TRAC (Topic, Reach, Audience, Content), the service measures conversation reach, maps brand audiences and tracks content, while analysing the social media connections, interests and digital behaviour of the authors. The firm claims to fill the gap between social media listening and in-depth qualitative market research. Pulsar will join sister company FACE under the former brand name, operating in the US and Europe.

Job Muscroft (pictured), CEO of Pulsar, says the funding will help the firm 'to create foundations for global expansion over the next three years'. He continues: 'It will allow us to invest in extended product, research, marketing and sales teams, so we'll be better placed to serve both existing and new customers on the ground. By offering a full solution of software products and research services, Pulsar will be even better able to help a wide range of businesses understand their target audiences'.

Web site: www.pulsarplatform.com .