TagStation Launches Radio Campaign Measure

In the US, music artist and title information provider TagStation has launched a tool called the Dial Report, measuring campaign results and listener behavior to provide analytics and insights about radio ad ROI.

The firm, which is a wholly owned subsidiary of media conglomerate Emmis Communications Corporation, is partially funded by the National Association of Broadcasters' tech arm NAB Labs. Its flagship NextRadio smartphone app uses cloud services to provide an FM radio listening experience which combines the device's built-in FM tuner and the Internet.

Dial Report will provide brands and agencies with a digital measurement report of analog radio usage, along with location-based data, demographics, and radio listening data within 48 hours of airing spots. Advertisers using the tool can drill down into device activity data to uncover campaign listens, views, interactions, listener proximity and in-store traffic.

Paul Brenner (pictured), President of NextRadio, comments:'Being able to see the proximity of a listener is unprecedented in the radio industry. Brands are taking notice and asking how they can get these insights'.

Web sites: www.tagstation.com and www.nextradioapp.com .