Verto SmartPoll Merges Survey and Passive Data

Digital media measurement firm Verto Analytics has launched a solution called SmartPoll, combining survey data with cross-device consumer behavioural data collected through passive metering, to compare opinions with actual behavior.

Verto's measurement services include the syndicated service Cross-Media Watch and mobile / multi-screen consumer behavior measure App Watch. Available for US and UK clients, SmartPoll collects consumers' second-by-second cross-device activity via the Verto Smart App, which tracks their behaviour on a 24/7 basis. The resulting data is then connected to individual's attitudes, intent and loyalty data from the firm's double opt-in Smart Panel, to uncover exactly how and why consumers are spending time online.

CEO Hannu Verkasalo (pictured) comments: 'Whether you're a brand, retailer or an app publisher, nothing is more critical than understanding exactly when, why and how your target consumers engage with your and your competitors' products and services. That understanding comes through analyzing the cross-device behavior, demographics, intent, lifestyle and values of your target audience. With Smart Poll, that is exactly what you will get - razor sharp insights that you can turn into consumer actions'.

Web site: www.vertoanalytics.com .