comScore Partners with Mobile Data Firm

New York-based mobile customer data platform mParticle has partnered with comScore, integrating its audience and ad measurement solutions.

Launched in 2013, mParticle offers a 'simple, secure API' connecting to marketing and measurement tools and is used to drive engagement, retention, and monetization. It now manages more than 1 billion mobile users a month, captures more than $5 billion in mCommerce transactions and processes more than 250 billion API calls.

Customers of the two firms can now log into the mParticle platform, configure comScore settings without specialist knowledge, and start getting a cross-platform view of their app users and audiences.

Adam Biehler, Head of Partnerships at mParticle, comments: 'The most important initiative on nearly every media company's agenda in 2017 is to synthesize data and measurement across mobile and connected devices. We are thrilled to work with comScore to make it easier for leading publishers to improve third-party measurement without the complexity of deploying and maintaining multiple SDKs'.

comScore SVP Nick Tabbal (pictured) comments: 'With mobile apps approaching 60% of overall time spent on digital devices, and with 18-24 year olds spending as much as 73% of their digital time in apps, quality app measurement is more critical than ever for brands and publishers'.

The partners are online at www.mparticle.com and www.comscore.com .