Ezoic Buys A/B Digital Ad Testing Specialist

Google publishing partner Ezoic, which provides machine learning and artificial intelligence to online publishers, has acquired digital ad testing technology firm AmpedSense for an undisclosed sum.

AmpedSense has developed technology to enable users to A/B test ad positions and configurations on their web sites. The acquisition complements Ezoic's artificial intelligence platform, which features its own more advanced Ad Testing application using machine learning to conduct multivariate testing on millions of potential variables on a user's web site.

Ezoic founder and CEO, Dwayne Lafleur (pictured), comments: 'We are always looking for new ways to introduce data-driven publishers to our artificial intelligence platform. By acquiring a growing business like AmpedSense , we're able to diversify our ability to reach new publishers and site owners interested in improving just about every aspect of their site; including revenue'.

Web sites: www.ezoic.com and www.ampedsense.com .