MetrixLab Ramps Up UK Financial Services Team

Netherlands-based online research and marketing analytics firm MetrixLab has appointed former GfK exec Ian Davis as Senior Client Director for Financial Services, based in its UK office.

The firm, which merged with Japanese online specialist Macromill in 2014, offers a range of consumer insights and marketing analytics solutions. Davis (pictured) joins with twenty years' industry experience, the past nine of which were spent at GfK, most recently as Client Director for Banking, Payment and FinTech. Earlier in his career, he spent more than twelve years at Enterprise, Planning and Research (EPR), latterly as Research Director.

Angela Morgans, MD of MetrixLab UK, comments: 'Ian's appointment reflects our desire to deliver an even better service and offering to our financial services clients. His extensive experience will be a real asset in helping us to ensure we deliver the critical intelligence clients need in a competitive environment'.

Web site: www.metrixlab.com .