Beyond Analysis Shareholders Buy Back Visa Stake

Shareholders in UK-based insight and big data business Beyond Analysis have bought back Visa Europe's stake in the business for an undisclosed sum. The firm says the move will allow it to generate insight from across the financial services industry.

Founded in 2007 by former dunnhumby directors Paul Alexander and William Beresford, Beyond Analysis uses transaction data to provide clients with a holistic view of their customers' lives. The firm is headquartered in London, with Asia Pacific operations based in Sydney, Australia. Visa Europe acquired its minority stake in 2011.

Commenting on the news, Alexander said: 'Beyond Analysis is in a unique position understanding the intersection of data from financial services and retail, and helping the businesses we work with to take advantage of this vastly underutilised data source. Our retail clients, particularly multinationals, have been keen for us to be able to gather data insight from the schemes with the most representative dataset by territory, and drive additional value from their acquirer relationships, which we are now able to do'.

Web site: www.beyondanalysis.info .