Breaking Blue Opens Advanced Analytics Hub in London

Cello-owned agency Breaking Blue Research has set up an Advanced Analytics team in London, led by Research Manager Dan Luca.

The London and Glasgow-based company was formed under the name Bright Blue Research in 2015, through the merger of four RS Group agencies: financial specialist Consensus Research, consumer researcher Leapfrog, public sector agency mruk and b2b-focused RS Consulting. Director Rachel Cope says the new team will help clients maximise the use of their data to produce actionable insights.

Luca (pictured), who has worked for the company for more than eight years, says the company has been working in this area 'for some time', but adds: 'we felt we needed a hub to ensure we stay at the forefront of new developments and the latest techniques in data science'.

Web site: www.breakingblueresearch.com .