Liu Named CEO of New Ipsos China Region

Ipsos has made changes to its Asia Pacific operations, with the news that its business in China will operate as a separate region, led by Lifeng Liu as Chairman and Chief Executive.

In a statement, Ipsos said the change will strengthen connections with clients, while positioning the business to deliver growth strategies in what it describes as one of the most dynamic regions in the world. Liu (pictured) has held senior roles with the company since 2003, including CEO of Asia Pacific for the past six years, before which he served as CEO, Greater China. He previously set up an MR agency called FAMS, which was acquired by Ipsos in 2002.

Christophe Cambournac takes on the role of CEO of a new APAC region comprising Australia & New Zealand, Japan, Korea, Taiwan, Hong Kong, Thailand, Indonesia, Singapore & Malaysia, Indonesia, Vietnam, the Philippines and India.

Ipsos Group Chairman and CEO Didier Truchot comments: 'Lifeng's passion for and knowledge of China are immense. He knows the heartbeat of the market and is very much tuned to it. Accelerating growth will be one of his key priorities. With Christophe's collaborative leadership style, I am confident that the he and the APAC team will continue the success we have experienced in the region'.

Web site: www.ipsos.com .