MetrixLab Hires to Build Indian Business

Ravi Radhakrishnan has joined digital research agency MetrixLab as Managing Director of its first commercial office in India.

MetrixLab, which focuses on research using new technologies and integrating multiple data sources, is part of the Macromill Group and has clients in more than 90 countries. Radhakrishnan (pictured) will be based in Mumbai, heading up commercial activities for the firm and building up its client roster in the country.

He joins from Nielsen India, where he rose in seven years from Senior Research Analyst (BASES) to a Director and key account lead for the Innovation Practice. His experience is focused on FMCG markets.

Executive Officer Jan Willem Gerritsen comments: 'We're delighted to be expanding our MetrixLab commercial offer to India, next to our existing office in Hyderabad. Ravi's extensive expertise in innovation and his sector knowledge makes him a perfect leader. Over the past few years, we've gained valuable experience researching in India, and now we're putting down firm roots in Mumbai'.

Web site: www.metrixlab.com .