TNS To Poll Europe for CNN and TIME Magazine

TNS today announced details of a new partnership with CNN and TIME magazine to provide consumer opinion based research across eleven European countries. The research will cover current affairs and world issues and findings will feature in CNN programmes as well as regular news items in the European edition of TIME magazine.



The research findings have a potential audience of 160 million CNN International viewers on 6 continents and more than 30 million TIME readers worldwide. In addition they will be available online via CNN.com International edition and TIME.com, the latter with 4.5 million weekly unique users.

Chris Goard, Global Marketing Director, TNS, commented: 'This partnership agreement with CNN and TIME magazine is a great opportunity for TNS which will enable us to provide ground-breaking market information via these high profile media channels.

'TNS has both the global expertise and local knowledge base to conduct the research and provide accurate results quickly. This is well supported by CNN and TIME magazine's international reach, enabling the findings to be rapidly and effectively communicated to business audiences across Europe.'

Tony Maddox, senior vice president for CNN International Europe/Middle East/Africa, commented: 'As the leading international television news source in Europe, CNN is the perfect vehicle to relay Europe-specific current affairs data, using the immediacy of our television and web services to present the research findings in a way that is timely, topical and relevant. This partnership allows us to provide a barometer of public opinion in Europe, for our audiences around the world'.

Eric Pooley, Editor of TIME magazine's EMEA edition said: 'In the U.S., news gatherers have looked to TIME for years to provide regular findings on a huge variety of subjects through our regular polls with CNN. Extending this to Europe enables us to offer speedy, credible analysis to our readers across the continent'.