Eyeota Partners for Expansion in Russia, Eastern Europe

Singapore-based audience data provider Eyeota has partnered with Russian data management platform AmberDATA, to add more than 400 regional segments collected from over 200 million users to its Audience Data Marketplace.

Eyeota, which recently opened an office in New York's Union Square, offers access to three billion unique profiles in Europe, APAC and the Americas, based on third party audience data. At the end of last year, the firm teamed up with Ipsos Australia to create a new range of targetable audience segments, based on the latter's emma media survey and its geoTribes person-level geodemographic classification system.

Its new partner AmberDATA aggregates local data from various sources, capturing online info on sociodemographics, behavior, intent and interests. Eyeota says it will now be able to provide a 'holistic view' of Eastern European consumers' interests and preferences, allowing those targeting consumers in Russia and CIS markets to access a detailed view of their audiences.

Kevin Tan (pictured), CEO of Eyeota, comments: 'Russia's digital advertising and programmatic sectors are set to grow exponentially as more audiences turn to online and mobile devices to consume content and shop. We are excited to work with AmberDATA to deepen our roots in the region'.

Web site: www.eyeota.com .