The Lab Insight & Strategy Opens in Brisbane

In Australia, The Lab Insight & Strategy has opened an office in Brisbane, where it has appointed Amanda Windus as Strategy Planner.

Founded in 2006 and based in Melbourne, the firm offers a variety of brand strategy and positioning, qualitative research and insights, and semiotics services. The new office opens following the firm's recent launch in Sydney, and CEO Paul Labagnara comments: 'We see the Brisbane market as a very exciting opportunity, and look forward to sharing our thinking and approach here'.

Windus (pictured) joins from marketing and technology services firm SapientNitro, in Brisbane, where she served as Strategy Director, responsible for providing brand strategy and planning services for a diverse range of clients. Earlier, she worked for communications and customer relationship consultancy Splash Consulting Group as Research & Strategy Manager, and as Marketing & Research Manager at Bovis Lend Lease (Retail).

Web site: www.thelabstrategy.com .