Future Thinking Strengthens 'Communicate' Team

UK-based agency Future Thinking has appointed Jessica Herridge as Research Director within its Communicate team.

Herridge (pictured) worked in brand planning roles early in her career, then joined United Biscuits in late 2009, spending four years there as a Consumer Research and Insight Manager. She then moved to Dairy Crest as a Senior Research and Insight Manager for two years, and most recently worked briefly as Lead Innovator at brand innovation firm Blond Ideas Group.

In her new role she will and help develop the team's brand proposition, take responsibility for its continued growth in the FMCG sector and help it to focus on ensuring that insights address business challenges.

UK MD Claudia Strauss comments: 'Jess is a passionate and intelligent advocate of consumer focussed insight. As an agency we offer clients something distinctive in terms of who they work with, by blending experienced agency minds with client side commercial knowledge that have a focus on taking insight to the next level. Jessica's appointment further strengthens that premise, to enable us to work alongside our clients as trusted advisors, not just research data do-ers'.

Future Thinking, which grew out of the merger of SPA and The Oxford Research Agency in 2010, and shortened its name two years ago as it prepared for more aggressive growth, has recently promoted five members of its qual team. The company offers qual, quant and analytics for both b2b and consumer markets, and is online at www.futurethinking.com .