Nielsen TDLinx Breaks Down Licensed Dining Sector

In New York, retail data specialist Nielsen TDLinx has split its on-premise licensed dining data into five new sub-channels, to help clients understand the size of each segment and determine which are growing and/or shrinking.

Nielsen TDLinx's channel definitions are used throughout the fast moving consumer goods (FMCG) sector, to categorize the locations where alcohol products are sold. The new TDLinx Dining Trade Channel classification now assigns all on-premise dining locations to one of five new segments: quick serve restaurant, fast casual, casual dining, polished casual or fine dining.

Mario Gutierrez (pictured), VP Group Client Director, Nielsen, comments: 'This reclassification is a direct result of our client needs for a deeper understanding of the dining industry. This level of sophisticated classification is essential to determining growth trends, opportunities, allocating sales resources, promotional dollars and measuring performance within the restaurant channel, and how this translates into more efficient strategies for on premise suppliers'.

Web site: www.nielsen.com .