BARB Promotes Lewis for New Head of Insight Role

UK audience research body BARB has promoted Joe Lewis for the newly created position of Head of Insight, tasked with uncovering untapped material in its data and sharing it with the wider industry.

BARB (the Broadcasters' Audience Research Board) provides official viewing figures for UK television audiences, and is funded by the BBC, ITV, Channels 4 and 5, the IPA, Sky and UKTV. Lewis (pictured) joined in 2010 as Research Manager, and most recently served as Deputy Research Director. Earlier, he was Research Director at GfK, Research Manager at AGB Nielsen Media Research, and worked for the Office for National Statistics.

In his new role, Lewis will be responsible for specifying and delivering analysis that showcases the full possibilities offered by BARB data. He will also work on the development of BARB's communications plan with CEO Justin Sampson, and with Charlotte Martin who has been promoted to Communications Manager.

Commenting on Lewis' promotion, Sampson said: 'We've been delivering a trusted and independent audience measurement currency for over 35 years and our audience figures are part of the fabric of the UK television and advertising industry. Joe's new role will help BARB demonstrate that our data are as relevant today as they have ever been'.

Web site: www.barb.co.uk .