GfK Launches POS Data Panel for US Tire Market

GfK has launched a panel covering the US independent tire channel, capturing data representing more than 34,000 individual retail outlets nationwide.

This new panel - GfK's 30th worldwide - represents 62% of all the tires sold in the US. The firm has been collecting POS tire data globally for almost twenty years, and the latest panel will aggregate and project data from dealers nationwide, providing participating retailers with reports on sales, pricing, uptake of new features, and regional trends.

Neil Portnoy (pictured), MD of POS Tracking, North America, comments: 'Tire replacement dealers and manufacturers in the US need a window onto their total channel - to guide crucial decisions about stocking, pricing, marketing, and product development. I am excited to share preliminary insights with leaders of the tire industry and begin the conversation about how best to analyze the data and grow the channel'.

Web site: www.gfk.com .