MarketSight and Critical Mix Integrate Tools

In the US, sister agencies MarketSight and Critical Mix have partnered, to integrate the latter's CMIX collaborative survey programming tool into the former's data visualization and analytics platform.

MarketSight offers online survey analytics and reporting software, while Critical Mix specializes in sampling and data collection. Both firms are now owned by Reimagine Holdings Group, which focuses on developing consumer insights and marketing services companies.

Through the CMIX solution, users can find global target audiences, program surveys, view data and receive business-related insights. In addition, users can download to Excel and Powerpoint, and publish online dashboards while projects are still in the field. Michael DeNitto, MarketSight CEO, says the integrated solution will allow clients to access Critical Mix survey data directly in MarketSight for 'sophisticated analysis, easy-to-use reports and sharable presentations'.

Keith Price, co-CEO at Critical Mix and Reimagine co-founder, adds: 'The integration of MarketSight's robust solution for performing statistical tests, creating deep crosstabs, designing interactive charts and dashboards, and sharing results online furthers our commitment to simplifying access to data for insights for our clients'.

Web sites: www.marketsight.com and www.criticalmix.com .