Nielsen Adopts Gracenote IDs as Group Standard

Following its recent acquisition of media and entertainment data provider Gracenote, Nielsen is formally adopting the latter's 'IDs' as the standard content identifier across all its audience measurement solutions.

Gracenote provides information for more than twelve million movie and television listings, and 200 million music tracks. Its IDs - alphanumeric content identifiers - link together video, music and sports content across TV (linear, VOD and OTT), digital and radio, underpinning the national and local programming guides used by viewers. Nielsen says its standardization of the Gracenote ID will provide greater automation for media clients who will be able to use one single identifier for their program titling processes. By binding the Gracenote IDs to all watermarks and signatures within its measurement solutions, Nielsen will help clients map and measure content across all platforms.

Kelly Abcarian (pictured), SVP of Product Leadership, comments: 'Implementing Gracenote IDs as standard identifiers is a vital step forward toward creating a more automated, efficient, and accurate measurement process regardless of where the content or ad is consumed. Weaving Gracenote IDs through all Nielsen audience measurement services is part of our ongoing commitment to delivering products that provide tangible benefit to our clients and the market at large'.

Web site: www.nielsen.com .