Lightspeed Adds QuestionArts to Healthcare Portfolio

WPP-owned online research company Lightspeed has added its QuestionArts suite of survey design tools to its healthcare product portfolio.

QuestionArts uses enhanced design methodologies and proprietary components including branch and display logic, secure media testing, complex quotas and e-mail triggers, with all questions designed by the company's own specialists. Now part of Lightspeed Health's portfolio, the solution can be used to create surveys across all devices for patients and physician panels. In addition, the solution's client portal provides real-time monitoring of live studies.

Mary Andrews (pictured), SVP, Lightspeed Health, comments: 'Adding QuestionArts and the new Intelligent Components to our product offerings will allow us to deliver access to a broader reach of patient and physician demographics to our clients. Being able to distribute device agnostic surveys with fully responsive features is becoming increasingly important for the healthcare industry, given our on-the-go lifestyles'.

Web site: www.lightspeed-health.com .