Brandwatch and Twitter Strengthen Data Partnership

Social media intelligence specialist Brandwatch has expanded its relationship with Twitter, with teams working more closely together to bring new innovations to market.

Brandwatch, which was launched in 2007 and has offices in Brighton, UK; New York, San Francisco, Berlin, Paris and Singapore, archives social media conversations and provides tools to analyse them. In January, the company launched a solution called Unlimited Historical Data, which uses the Twitter decahose (a randomly sampled 10% selection of the Twitter Firehouse), along with Brandwatch's archive of online conversation, to fill dashboards with historical data.

Twitter COO/CFO Anthony Noto says his firm is proud to strengthen its partnership with Brandwatch and help to solve 'real business challenges'. Giles Palmer, Brandwatch CEO, adds: 'Twitter is the only platform whose data is open and structured, and with the right kind of analysis, this data is incredibly valuable. We are going to take this deeper relationship and data access to a whole new place and create insights, visualizations and interfaces that the world has never seen before. We're more than excited'.

Web site: www.brandwatch.com .