dunnhumby Data Adds to JDA Category Management Offer

Supply chain solutions provider JDA Software has partnered with shopper data firm dunnhumby, to offer a merchandising service incorporating consumer feedback, designed to help retailers and trading partners make the right assortment and space planning decisions.

The joint offer will help clients focus their resources where they are most needed, based on local shopping preferences and behaviour impacting each category. Dylan Slaney, dunnhumby's Global Head of Partnerships and Innovation, says his firm's data science capabilities and expertise, combined with JDA's ability to support automated assortment and planogram generation, will provide 'transformational' category management capabilities.

Kevin Sterneckert, JDA's Group VP, Innovation, adds: 'As dunnhumby analyzes data and applies insights from a staggering one billion shoppers across the globe, companies can now tap into this powerful information to help create personalized experiences. The result will be an enhanced shopping experience, increased customer loyalty and demonstrable incremental value to our clients that is not offered in the market today'.

Web sites: www.jda.com and www.dunnhumby.com .