AdAction Launches App User Analysis Solution

In the US, mobile app technology specialist AdAction has launched a solution called Action Discover, providing analysis of the app user lifecycle.

AdAction provides custom, performance-based marketing solutions and data-driven technology, designed to optimize acquisition campaigns. The new tool offers deep-level targeting to identify user demographics in real-time, including age, interests and behavioral traits. The firm's in-house media buying, which includes social media networks, provides direct access to additional look-alike and interest group metrics which can now be overlaid with Action Discover to further enhance campaign targeting capabilities.

CEO and founder Brian Fox (pictured) comments: 'Action Discover gives an in-depth analysis to determine what each user is looking for, which allows us to connect them with their ideal mobile app. Action Discover is an opportunity to cultivate campaign targeting for marketers and acquire the users that will return to their app time and again'.

Web site: www.adaction.mobi .