Omnicom's Annalect Ramps Up Sydney Team

In Australia, Omnicom analytics division Annalect has appointed Daniela Elia as Head of Marketing Science. Also joining are Adam Krass as Head of Technology, Nagendra Jayaram as Head of Reporting, and Anthony Tomasello as Head of Ad Operations.

Annalect brings together digital and analytic experts from across Omnicom's specialty divisions. Services offered include media analytics, business intelligence, tools and dashboard systems, econometric modeling (Brand Science), search (Resolution Media) and a DSP trading and data management platform. Elia (pictured) joins in Sydney from property information and analytics provider Corelogic, where she served as Data Scientist, having previously been a Data Analyst for Citi, and an Investment Banking Analyst for Merrill Lynch.

Other new members of the senior team are Krass, who previously worked for WPP's audience profiling and targeting division Xaxis as Head of Data and Operations; Jayaram, who joins after ten years in a team leadership role at Accenture; and Tomasello, who has moved from parent company Omnicom, where most recently he was Systems Manager.

Web site: www.annalect.com .