Agricultural Agency Kleffmann Hires MD for Australia

Global agricultural market research firm Kleffman Group has hired Goran Jovcevski as Managing Director, Australia, located in its Melbourne head office.

Kleffmann Group's amis panel surveys, supported by additional qual and quant data, help clients understand farmers' purchase behaviour, as well as subjects including crop protection, seed, animal health and agricultural machinery. In addition to a global network of farmer input panels, the firm draws its data from both syndicated and bespoke ad hoc research studies.

Jovcevski joins with experience in the agricultural sector, having previously worked with Nufarm and Syngenta. Most recently, he was Marketing Manager, Asia Pacific at mapping specialist Hexagon Geospital, before which he served as Brand Manager at safe crop protection products and seed technologies provider Nufarm.

CEO Burkhard Kleffmann says the appointment will allow the group to launch a new digitalized product portfolio in the Australian market, adding to its existing focus on market research for panels (syndicated) and ad hoc research projects. He adds: 'Kleffmann Group Australia will enter a new phase now, which is to become an interactive partner for customers and farmers'.

Web site: www.kleffmann.com .