comScore's Mangano Joins Digitas Health

In the US, Publicis-owned Digitas Health has appointed former comScore exec John Mangano as Senior Vice President, Strategy and Analytics.

Digitas Health uses a variety of techniques to help health sector clients develop relevant connections with their consumer and professional customers. Mangano (pictured) joins after nearly nine years at comScore, where he led a team of online marketing experts and research specialists that advises pharmaceutical and healthcare clients on measuring their media campaigns. Earlier, he worked at AOL, AT&T Wireless and MCI Inc.

In his new role, Mangano will lead Digital Health's Strategy and Analytics division. Matt McNally, President of Digitas Health North America, comments: 'John Mangano is iconic in the industry as a key innovator through his pioneering ways to quantify how patients and healthcare providers use and are influenced by media and marketing. We are confident that John will strengthen our Strategy and Analytics practice to deliver transformational tools and insights that will enable clients to understand, embrace and capitalize on the intersection of technology and the consumer movement in healthcare'.

Web site: www.digitashealth.com .