Delmondo Adds Cross-Platform Video Measures

New York-based cross-platform social media video analytics software firm Delmondo has released new features to help publishers and advertisers better measure their videos across all social media platforms and devices. The firm also announced three senior appointments.

The firm's new suite of solutions includes audience and video tags, used by customers to create pre-defined video content and audience segments which deliver aggregate insights for future targeting, media buying or creative development. In addition, the platform now offers new campaign reporting capabilities and report templates, through which clients can build automated reports that support cross-portfolio viewership, identify most engaged audiences, and measure investment in branded content.

CEO and founder Nick Cicero (pictured) comments: 'As media companies look to build a thriving revenue stream around Facebook, providing advertisers audience-based measurement is essential for trustworthy and scalable ad programs. I'm excited that clients will be able to use custom audiences and video tags built in Delmondo combined with Facebook monetization products to provide advertisers a robust audience targeting and campaign measurement solution'.

In addition to the new features, Delmondo has appointed Justin Danko as Chief Revenue Officer; Jenny McCoy as Client Strategist, working with customers to uncover insights from the data they measure; and Eric Franchi as a Company Advisor.

Web site: www.delmondo.co .