Growth Funds for Behavioral Marketing Firm BounceX

In New York, cloud-based behavioral marketing specialist BounceX has raised $31m in a round of funding, which it will use to make 'eight-figure acquisitions', expand its engineering resources, and invest in its proprietary database and device graph.

The firm gathers and analyzes behavioral data of every individual who arrives on a web site -including tracking metrics such as how they arrived at the site, how long they remained there, what they looked at while there, and if they then commented on or shared any content. Using this data, eCommerce companies and publishers can understand more about their web visitors, and target them with specific ads and offers.

New funding has been led by Silicon Valley Bank, and the firm's original venture investors; bringing the total raised to date to $38.8m. CEO Ryan Urban (pictured) comments: 'Consumers are demanding a more relevant browsing experience across devices and channels, and brands are scrambling to meet these needs. We have unlocked this capability and are experiencing an influx of demand for our products from the largest digital enterprises in the world. This funding will allow us to continue to invest heavily in further increasing product performance.'

Web site: www.bouncex.com .