AMR Research Founder Tony Friscia Joins Forrester Board

US tech research and advisory firm Forrester Research has appointed three new members to its Board of Directors, including AMR Research founder Tony Friscia.

Friscia (pictured) is an independent business consultant and entrepreneur, who joins with extensive experience in business leadership and providing strategic advice to senior leaders. He is the former President and CEO of research and analysis firm Eduventures, and he previously founded technology research and advisory firm AMR Research, which he led for more than twenty years and sold to Gartner in 2009.

In addition, Dave Boyce joins after helping build and sell four software companies. He currently serves as SVP, Product and Strategy at InsideSales.com, and was previously Global VP of Product and Strategy for Oracle's Retail business unit. Yvonne Wassenaar, COO of drone developer Airware, is a thought leader in cloud, big data analytics, and business digitization, who for the past two years, has served as CIO for cloud-based SaaS company New Relic.

Commenting on the appointments, Forrester Chairman and CEO George Colony said: 'Our business is changing - we are revising our selling model, expanding our product offerings, and digitally transforming all parts of the business. These opportunities require new skills, new expertise, and the new thinking that we believe these three individuals bring to our Board. Not only will they be valuable advisors to the management team, but they will be firm stewards on behalf of all investors.'

Web site: www.forrester.com .